Not just a pretty interface Test, test, and test again! Make sure your email looks good on all devices before you send it out. Don’t forget to add a short preview description to encourage people to click on your email. [insert fun loading text here] I’m worth the wait Don’t forget to add a fun, relevant call-to-action button to your email. Try different email subject line styles to find what gets the most opens. My day’s been ok, how’s yours?